Reledo continues its growth journey across the Nordic region with the acquisition of YellowBeard A/S, a leading provider of premium workplace coffee solutions in Denmark.
Founded in 2017, YellowBeard delivers complete coffee solutions to businesses throughout Denmark, including coffee machines, premium coffee beans, consumables and ongoing service and maintenance. The company has built a strong reputation for quality and sustainability, supporting initiatives that benefit local coffee-growing communities.
Headquartered in Gentofte, just outside Copenhagen, YellowBeard employs 34 people and has established itself as one of Denmark’s leading premium coffee providers.
“We are delighted to welcome YellowBeard to the Reledo family. The company has achieved impressive growth thanks to its strong brand, dedicated team and genuine passion for coffee and quality,” says Jonas Warnander, Group CEO of Reledo.
“From the very beginning, YellowBeard’s ambition has been to build a brand synonymous with premium coffee, premium equipment and exceptional service. We’ve achieved that. The next step is to scale what we already do best—delivering outstanding customer satisfaction while increasing our market share.
Over the years, we’ve received many approaches from investors interested in becoming part of YellowBeard and supporting our continued growth. We chose Reledo because they share our belief that the foundation of YellowBeard should remain exactly as it is. They simply give us the opportunity to do even more of what we do best. That’s why Reledo is the perfect partner for us, and I’m genuinely excited to continue this journey together for many years to come,” says Peter Randow, CEO of YellowBeard.
The acquisition marks Reledo’s twelfth acquisition of the year and represents another important milestone in the company’s strategy to provide high-quality workplace solutions to customers across the Nordic region.
For more information, please contact:
Fredrika Bruu
M&A Manager, Reledo
fredrika.bruu@reledo.se
Peter Randow
CEO, YellowBeard
pr@yellowbeard.com